function _adRenderImageBeacon($aBanner, $zoneId = 0, $source = '', $loc = '', $referer = '', $logUrl = '')
{
if (empty($logUrl)) {
$logUrl = _adRenderBuildLogURL($aBanner, $zoneId, $source, $loc, $referer, '&');
}
return MAX_adRenderImageBeacon($logUrl);
}
function MAX_adSelect($what, $campaignid = '', $target = '', $source = '', $withtext = 0, $charset = '', $context = array(), $richmedia = true, $ct0 = '', $loc = '', $referer = '')
{
$conf = $GLOBALS['_MAX']['CONF'];
if (empty($GLOBALS['source'])) {
$GLOBALS['source'] = $source;
}
if (empty($GLOBALS['loc'])) {
$GLOBALS['loc'] = $loc;
}
$originalZoneId = null;
if (strpos($what, 'zone:') === 0) {
$originalZoneId = intval(substr($what, 5));
} elseif (strpos($what, 'campaignid:') === 0) {
$originalCampaignId = intval(substr($what, 11));
} elseif (strpos($what, 'bannerid:') === 0) {
$originalBannerId = intval(substr($what, 9));
}
$userid = MAX_cookieGetUniqueViewerId();
MAX_cookieAdd($conf['var']['viewerId'], $userid, _getTimeYearFromNow());
$outputbuffer = '';
$found = false;
$GLOBALS['_MAX']['followedChain'] = array();
$GLOBALS['_MAX']['adChain'] = array();
$GLOBALS['_MAX']['considered_ads'] = array();
$first = true;
global $g_append, $g_prepend;
$g_append = '';
$g_prepend = '';
if (!empty($what)) {
while ($first || $what != '' && $found == false) {
$first = false;
$ix = strpos($what, '|');
if ($ix === false) {
$remaining = '';
} else {
$remaining = substr($what, $ix + 1);
$what = substr($what, 0, $ix);
}
if (strpos($what, 'zone:') === 0) {
$zoneId = intval(substr($what, 5));
$row = _adSelectZone($zoneId, $context, $source, $richmedia);
} else {
if (strpos($what, '/') > 0) {
if (strpos($what, '@') > 0) {
list($what, $append) = explode('@', $what);
} else {
$append = '';
}
$separate = explode('/', $what);
$expanded = '';
$collected = array();
reset($separate);
while (list(, $v) = each($separate)) {
$expanded .= ($expanded != '' ? ',+' : '') . $v;
$collected[] = $expanded . ($append != '' ? ',+' . $append : '');
}
$what = strtok(implode('|', array_reverse($collected)), '|');
$remaining = strtok('') . ($remaining != '' ? '|' . $remaining : '');
}
$row = _adSelectDirect($what, $campaignid, $context, $source, $richmedia, $remaining == '');
}
if (is_array($row) && empty($row['default'])) {
MAX_Delivery_log_logAdRequest($row['bannerid'], $row['zoneid'], $row);
if (($row['adserver'] == 'max' || $row['adserver'] == '3rdPartyServers:ox3rdPartyServers:max') && preg_match("#{$conf['webpath']['delivery']}.*zoneid=([0-9]+)#", $row['htmltemplate'], $matches) && !stristr($row['htmltemplate'], $conf['file']['popup'])) {
$GLOBALS['_MAX']['adChain'][] = $row;
$found = false;
$what = "zone:{$matches[1]}";
} else {
$found = true;
}
} else {
MAX_Delivery_log_logAdRequest(null, $originalZoneId, null);
$what = $remaining;
}
}
}
if ($found) {
$zoneId = empty($row['zoneid']) ? 0 : $row['zoneid'];
if (!empty($GLOBALS['_MAX']['adChain'])) {
foreach ($GLOBALS['_MAX']['adChain'] as $index => $ad) {
if ($ad['ad_id'] != $row['ad_id'] && !empty($ad['append'])) {
$row['append'] .= $ad['append'];
}
}
}
$outputbuffer = MAX_adRender($row, $zoneId, $source, $target, $ct0, $withtext, $charset, true, true, $richmedia, $loc, $referer, $context);
$output = array('html' => $outputbuffer, 'bannerid' => $row['bannerid'], 'contenttype' => $row['contenttype'], 'alt' => $row['alt'], 'width' => $row['width'], 'height' => $row['height'], 'url' => $row['url'], 'campaignid' => $row['campaignid'], 'clickUrl' => $row['clickUrl'], 'logUrl' => $row['logUrl'], 'aSearch' => $row['aSearch'], 'aReplace' => $row['aReplace'], 'bannerContent' => $row['bannerContent'], 'clickwindow' => $row['clickwindow'], 'aRow' => $row, 'context' => _adSelectBuildContext($row, $context), 'iframeFriendly' => (bool) $row['iframe_friendly']);
$row += array('block_ad' => 0, 'cap_ad' => 0, 'session_cap_ad' => 0, 'block_campaign' => 0, 'cap_campaign' => 0, 'session_cap_campaign' => 0, 'block_zone' => 0, 'cap_zone' => 0, 'session_cap_zone' => 0);
if (MAX_Delivery_cookie_cappingOnRequest()) {
if ($row['block_ad'] > 0 || $row['cap_ad'] > 0 || $row['session_cap_ad'] > 0) {
MAX_Delivery_cookie_setCapping('Ad', $row['bannerid'], $row['block_ad'], $row['cap_ad'], $row['session_cap_ad']);
}
if ($row['block_campaign'] > 0 || $row['cap_campaign'] > 0 || $row['session_cap_campaign'] > 0) {
MAX_Delivery_cookie_setCapping('Campaign', $row['campaign_id'], $row['block_campaign'], $row['cap_campaign'], $row['session_cap_campaign']);
}
if ($row['block_zone'] > 0 || $row['cap_zone'] > 0 || $row['session_cap_zone'] > 0) {
MAX_Delivery_cookie_setCapping('Zone', $row['zoneid'], $row['block_zone'], $row['cap_zone'], $row['session_cap_zone']);
}
MAX_Delivery_log_setLastAction(0, array($row['bannerid']), array($zoneId), array($row['viewwindow']));
}
} else {
if (!empty($zoneId)) {
$logUrl = _adRenderBuildLogURL(array('ad_id' => 0, 'placement_id' => 0), $zoneId, $source, $loc, $referer, '&');
$g_append = str_replace('{random}', MAX_getRandomNumber(), MAX_adRenderImageBeacon($logUrl)) . $g_append;
}
if (!empty($row['default'])) {
if (empty($target)) {
$target = '_blank';
}
$outputbuffer = $g_prepend . '<a href=\'' . $row['default_banner_destination_url'] . '\' target=\'' . $target . '\'><img src=\'' . $row['default_banner_image_url'] . '\' border=\'0\' alt=\'\'></a>' . $g_append;
$output = array('html' => $outputbuffer, 'bannerid' => '', 'default_banner_image_url' => $row['default_banner_image_url']);
} else {
if (!empty($conf['defaultBanner']['imageUrl'])) {
if (empty($target)) {
$target = '_blank';
}
$outputbuffer = "{$g_prepend}<img src='{$conf['defaultBanner']['imageUrl']}' border='0' alt=''>{$g_append}";
$output = array('html' => $outputbuffer, 'bannerid' => '', 'default_banner_image_url' => $conf['defaultBanner']['imageUrl']);
} else {
$outputbuffer = $g_prepend . $g_append;
$output = array('html' => $outputbuffer, 'bannerid' => '');
}
}
}
OX_Delivery_Common_hook('postAdSelect', array(&$output));
return $output;
}
/**
* This is the main ad selection and rendering function
*
* @param string $what The ad-selection string, colon seperated name=value
* e.g. bannerid=X, campaignid=Y, zone:Z or search:criteria
* @param string $campaignid The campaign ID to fecth banners from, added in 2.3.32 to allow BC with 2.0
* @param string $target The target attribute for generated <a href> links
* @param string $source The "source" parameter passed into the adcall
* @param int $withtext Should "text below banner" be appended to the generated code
* @param array $context The context of this ad selection
* - used for companion positioning
* - and excluding banner/campaigns from this ad-call
* @param boolean $richmedia Does this invocation method allow for serving 3rd party/html ads
* @param string $ct0 The 3rd party click tracking URL to redirect to after logging
* @param string $loc The "current page" URL
* @param string $referer The "referring page" URL
*
* @return array An array containing selected banner information, including generated HTML
* example:
* Array
* (
* [html] =>
* <div id='m3_7e8d56ca8e5231613e0c41ab149b8cab' style='display: inline;'><a href='http://d.dev.m3.net/ck.php?maxparams=2__bannerid=123__zoneid=567__cb=7ff857d85a' target='_blank'><img src='http://max.images.example.net/backup_banner_468x60.gif' width='468' height='60' alt='' title='' border='0'></a></div>
* <script type='text/javascript'>
* var fo = new FlashObject('http://max.images.example.net/banner_468x60.swf?clickTARGET=_blank&clickTAG=http://delivery.max.example.com/ck.php?maxparams=2__bannerid=123__zoneid=567__cb=7ff857d85a', 'mymovie', '468', '60', '6');
* //fo.addParam('wmode','transparent');
* fo.write('m3_7e8d56ca8e5231613e0c41ab149b8cab');
* </script><div id='beacon_123' style='position: absolute; left: 0px; top: 0px; visibility: hidden;'><img src='http://delivery.max.example.com/lg.php?bannerid=123&campaignid=4&zoneid=567&source=&block=0&capping=0&session_capping=0&loc=http%3A%2F%2Flocalhost%2Ftest%2Finvocationh.html&referer=http%3A%2F%2Flocalhost%2Ftest%2F&cb=7ff857d85a' width='0' height='0' alt='' style='width: 0px; height: 0px;'></div>
* [bannerid] => 123
* [contenttype] => swf
* [alt] =>
* [width] => 468
* [height] => 60
* [url] => http://www.example.net/landing_page/
* [campaignid] => 4
* [context] => Array
* (
* )
* )
*/
function MAX_adSelect($what, $campaignid = '', $target = '', $source = '', $withtext = 0, $charset = '', $context = array(), $richmedia = true, $ct0 = '', $loc = '', $referer = '')
{
$conf = $GLOBALS['_MAX']['CONF'];
// For local mode and XML-RPC calls the some parameters are not set in the global scope
// So we need to override the empty globals with the values passed into this function.
if (empty($GLOBALS['source'])) {
$GLOBALS['source'] = $source;
}
if (empty($GLOBALS['loc'])) {
$GLOBALS['loc'] = $loc;
}
// Store the original zone, campaign or banner IDs for later use
$originalZoneId = null;
if (strpos($what, 'zone:') === 0) {
$originalZoneId = intval(substr($what, 5));
} elseif (strpos($what, 'campaignid:') === 0) {
$originalCampaignId = intval(substr($what, 11));
} elseif (strpos($what, 'bannerid:') === 0) {
$originalBannerId = intval(substr($what, 9));
}
$userid = MAX_cookieGetUniqueViewerId();
MAX_cookieAdd($conf['var']['viewerId'], $userid, _getTimeYearFromNow());
$outputbuffer = '';
// Set flag
$found = false;
// Reset followed zone chain
$GLOBALS['_MAX']['followedChain'] = array();
$GLOBALS['_MAX']['adChain'] = array();
// Reset considered ads set
$GLOBALS['_MAX']['considered_ads'] = array();
$first = true;
global $g_append, $g_prepend;
$g_append = '';
$g_prepend = '';
if (!empty($what)) {
while ($first || $what != '' && $found == false) {
$first = false;
// Get first part, store second part
$ix = strpos($what, '|');
if ($ix === false) {
$remaining = '';
} else {
$remaining = substr($what, $ix + 1);
$what = substr($what, 0, $ix);
}
if (strpos($what, 'zone:') === 0) {
$zoneId = intval(substr($what, 5));
$row = _adSelectZone($zoneId, $context, $source, $richmedia);
} else {
// Expand paths to regular statements
if (strpos($what, '/') > 0) {
if (strpos($what, '@') > 0) {
list($what, $append) = explode('@', $what);
} else {
$append = '';
}
$separate = explode('/', $what);
$expanded = '';
$collected = array();
reset($separate);
while (list(, $v) = each($separate)) {
$expanded .= ($expanded != '' ? ',+' : '') . $v;
$collected[] = $expanded . ($append != '' ? ',+' . $append : '');
}
$what = strtok(implode('|', array_reverse($collected)), '|');
$remaining = strtok('') . ($remaining != '' ? '|' . $remaining : '');
}
$row = _adSelectDirect($what, $campaignid, $context, $source, $richmedia, $remaining == '');
}
if (is_array($row) && empty($row['default'])) {
// Log the ad request
MAX_Delivery_log_logAdRequest($row['bannerid'], $row['zoneid'], $row);
if (($row['adserver'] == 'max' || $row['adserver'] == '3rdPartyServers:ox3rdPartyServers:max') && preg_match("#{$conf['webpath']['delivery']}.*zoneid=([0-9]+)#", $row['htmltemplate'], $matches) && !stristr($row['htmltemplate'], $conf['file']['popup'])) {
// The ad selected was an OpenX HTML ad on the same server... do internal redirecty stuff
$GLOBALS['_MAX']['adChain'][] = $row;
$found = false;
$what = "zone:{$matches[1]}";
} else {
$found = true;
}
} else {
// Log the ad request
MAX_Delivery_log_logAdRequest(null, $originalZoneId, null);
$what = $remaining;
}
}
}
// Return the banner information
if ($found) {
$zoneId = empty($row['zoneid']) ? 0 : $row['zoneid'];
// For internal redirected creatives, make sure that any appended code in the adChain is appended
if (!empty($GLOBALS['_MAX']['adChain'])) {
foreach ($GLOBALS['_MAX']['adChain'] as $index => $ad) {
if ($ad['ad_id'] != $row['ad_id'] && !empty($ad['append'])) {
$row['append'] .= $ad['append'];
}
}
}
$outputbuffer = MAX_adRender($row, $zoneId, $source, $target, $ct0, $withtext, $charset, true, true, $richmedia, $loc, $referer, $context);
$output = array('html' => $outputbuffer, 'bannerid' => $row['bannerid'], 'contenttype' => $row['contenttype'], 'alt' => $row['alt'], 'width' => $row['width'], 'height' => $row['height'], 'url' => $row['url'], 'campaignid' => $row['campaignid'], 'clickUrl' => $row['clickUrl'], 'logUrl' => $row['logUrl'], 'aSearch' => $row['aSearch'], 'aReplace' => $row['aReplace'], 'bannerContent' => $row['bannerContent'], 'clickwindow' => $row['clickwindow'], 'aRow' => $row, 'context' => _adSelectBuildContext($row, $context), 'iframeFriendly' => (bool) $row['iframe_friendly']);
// Init block/capping fields to avoid notices below
$row += array('block_ad' => 0, 'cap_ad' => 0, 'session_cap_ad' => 0, 'block_campaign' => 0, 'cap_campaign' => 0, 'session_cap_campaign' => 0, 'block_zone' => 0, 'cap_zone' => 0, 'session_cap_zone' => 0);
// If ad-logging is disabled, the log beacon won't be sent, so set the capping at request
if (MAX_Delivery_cookie_cappingOnRequest()) {
if ($row['block_ad'] > 0 || $row['cap_ad'] > 0 || $row['session_cap_ad'] > 0) {
MAX_Delivery_cookie_setCapping('Ad', $row['bannerid'], $row['block_ad'], $row['cap_ad'], $row['session_cap_ad']);
}
if ($row['block_campaign'] > 0 || $row['cap_campaign'] > 0 || $row['session_cap_campaign'] > 0) {
MAX_Delivery_cookie_setCapping('Campaign', $row['campaign_id'], $row['block_campaign'], $row['cap_campaign'], $row['session_cap_campaign']);
}
if ($row['block_zone'] > 0 || $row['cap_zone'] > 0 || $row['session_cap_zone'] > 0) {
MAX_Delivery_cookie_setCapping('Zone', $row['zoneid'], $row['block_zone'], $row['cap_zone'], $row['session_cap_zone']);
}
// Store the last view action event om the cookie as well (if required)
MAX_Delivery_log_setLastAction(0, array($row['bannerid']), array($zoneId), array($row['viewwindow']));
}
} else {
// Blank impression beacon
if (!empty($zoneId)) {
$logUrl = _adRenderBuildLogURL(array('ad_id' => 0, 'placement_id' => 0), $zoneId, $source, $loc, $referer, '&');
$g_append = str_replace('{random}', MAX_getRandomNumber(), MAX_adRenderImageBeacon($logUrl)) . $g_append;
}
// No banner found
if (!empty($row['default'])) {
// Return the default banner
if (empty($target)) {
$target = '_blank';
// Default
}
$outputbuffer = $g_prepend . '<a href=\'' . $row['default_banner_destination_url'] . '\' target=\'' . $target . '\'><img src=\'' . $row['default_banner_image_url'] . '\' border=\'0\' alt=\'\'></a>' . $g_append;
$output = array('html' => $outputbuffer, 'bannerid' => '', 'default_banner_image_url' => $row['default_banner_image_url']);
} else {
if (!empty($conf['defaultBanner']['imageUrl'])) {
// Return the default banner
if (empty($target)) {
$target = '_blank';
// Default
}
$outputbuffer = "{$g_prepend}<img src='{$conf['defaultBanner']['imageUrl']}' border='0' alt=''>{$g_append}";
$output = array('html' => $outputbuffer, 'bannerid' => '', 'default_banner_image_url' => $conf['defaultBanner']['imageUrl']);
} else {
// No default banner was returned, return no banner
$outputbuffer = $g_prepend . $g_append;
$output = array('html' => $outputbuffer, 'bannerid' => '');
}
}
}
// post adSelect hook
OX_Delivery_Common_hook('postAdSelect', array(&$output));
return $output;
}