/**
  * This function generates the CategoryData for the Product Category insert / update to Magento 
  * 
  * @param ProductCategory $productCategory
  * 
  * @return Array
  */
 private function _generateCategoryData(ProductCategory $productCategory)
 {
     return array('name' => trim($productCategory->getName()), 'is_active' => (int) $productCategory->getActive(), 'available_sort_by' => array('created_at'), 'custom_design' => null, 'custom_apply_to_products' => null, 'custom_design_from' => null, 'custom_design_to' => null, 'custom_layout_update' => null, 'default_sort_by' => 'position', 'description' => trim($productCategory->getDescription()), 'display_mode' => null, 'is_anchor' => (int) $productCategory->getIsAnchor(), 'landing_page' => null, 'meta_description' => trim($productCategory->getDescription()), 'meta_keywords' => trim($productCategory->getDescription()), 'meta_title' => trim($productCategory->getName()), 'page_layout' => 'No layout updates', 'url_key' => trim($productCategory->getUrlKey()), 'include_in_menu' => (int) $productCategory->getIncludeInMenu());
 }