/**
  *
  * @param \Magento\Framework\Event\Observer $observer
  * @return $this
  */
 public function execute(\Magento\Framework\Event\Observer $observer)
 {
     if ($observer->getStore()) {
         $scopeId = $observer->getStore();
         $scopeType = \Magento\Store\Model\ScopeInterface::SCOPE_STORE;
     } elseif ($observer->getWebsite()) {
         $scopeId = $observer->getWebsite();
         $scopeType = \Magento\Store\Model\ScopeInterface::SCOPE_WEBSITE;
     } else {
         $scopeId = \Magento\Store\Model\Store::DEFAULT_STORE_ID;
         $scopeType = \Magento\Store\Model\ScopeInterface::SCOPE_STORE;
     }
     foreach ($this->getErrors($scopeId, $scopeType) as $error) {
         $this->messageManager->addError($error);
     }
     foreach ($this->getNotices() as $notice) {
         $this->messageManager->addNotice($notice);
     }
     return $this;
 }