/**
  * @return $this
  */
 public function fetchData()
 {
     if (!empty($this->dataConfig)) {
         foreach ($this->dataConfig as $key => $value) {
             switch (1) {
                 case is_array($value) && strtolower(key($value)) == 'css':
                     // css
                     $value = CssSelector::toXpath(current($value));
                 case is_string($value):
                     // xpath
                     $xpath = $this->getPage()->getXpath();
                     $this->data[$key] = $this->xpathResult($xpath, $value);
                     break;
                 case is_callable($value):
                     // calback funtion
                     $this->data[$key] = call_user_func($value, $this->getPage());
                     break;
             }
         }
     }
     return $this;
 }