function phpAds_buildRatioPercentage($numerator, $denominator)
{
return phpAds_formatPercentage(phpAds_buildRatio($numerator, $denominator));
}
function phpAds_buildSourceArrayChildren(&$source_arr, $path, $row_source_stats)
{
if (!isset($source_arr['children']) || !is_array($source_arr['children'])) {
$source_arr['children'] = array();
}
// First, get the name of this branch of the source.
$len = strpos($path, '/');
$name = is_integer($len) ? substr($path, 0, $len) : $path;
$remainder = is_integer($len) ? substr($path, $len + 1) : '';
// Next, see if there is already a branch present in the sources array
$index = false;
for ($i = 0; $i < sizeof($source_arr['children']); $i++) {
if ($name == $source_arr['children'][$i]['name']) {
$index = $i;
break;
}
}
if (!is_integer($index)) {
$tmp_source_arr['name'] = $name;
$tmp_source_arr['path'] = strlen($source_arr['path']) > 0 ? $source_arr['path'] . '/' . $name : $name;
$tmp_source_arr['clicks'] = 0;
$tmp_source_arr['conversions'] = 0;
$tmp_source_arr['views'] = 0;
$tmp_source_arr['ctr'] = 0.0;
$tmp_source_arr['cnvr'] = 0.0;
if (is_integer($len)) {
$tmp_source_arr['children'] = array();
}
$source_arr['children'][] = $tmp_source_arr;
$index = sizeof($source_arr['children']) - 1;
}
// Increment the stats for this branch
$source_arr['children'][$index]['views'] += $row_source_stats['views'];
$source_arr['children'][$index]['clicks'] += $row_source_stats['clicks'];
$source_arr['children'][$index]['conversions'] += $row_source_stats['conversions'];
$source_arr['children'][$index]['ctr'] = phpAds_buildRatio($source_arr['children'][$index]['clicks'], $source_arr['children'][$index]['views']);
$source_arr['children'][$index]['cnvr'] = phpAds_buildRatio($source_arr['children'][$index]['conversions'], $source_arr['children'][$index]['clicks']);
// If there are children, recursively populate the children array
if (strlen($name) > 0) {
phpAds_buildSourceArrayChildren($source_arr['children'][$index], $remainder, $row_source_stats);
}
}
function phpAds_displayStatsRow($data_arr, $total_arr, $expand_arr, $omit_arr, $level = 0)
{
global $campaignid, $clientid, $cnt, $phpAds_TextDirection, $phpAds_TextAlignRight;
$show_children = false;
echo "\t\t\t\t<tr height='25' " . ($cnt % 2 == 0 ? "bgcolor='#F6F6F6'" : "") . ">\n";
if ($level == 0) {
echo "\t\t\t\t\t<td colspan='2'>";
} else {
$checked = in_array($data_arr['path'], $omit_arr) ? '' : ' checked';
echo "\t\t\t\t\t<td><input type='checkbox' name='keep[]' value='" . $data_arr['path'] . "'" . $checked . "><input type='hidden' name='omit[]' value='" . $path . "'></td>\n";
echo "\t\t\t\t\t<td>";
if ($level > 1) {
echo "<img src='images/spacer.gif' width='" . $level * 15 . "' height='1' border='0'>";
}
}
if (isset($data_arr['children']) && is_array($data_arr['children']) && sizeof($data_arr['children']) > 0) {
if (in_array($data_arr['name'], $expand_arr)) {
echo "<a href='stats-campaign-optimise.php?clientid=" . $clientid . "&campaignid=" . $campaignid . "&collapse=" . $data_arr['name'] . "'><img src='images/triangle-d.gif' align='absmiddle' border='0'></a>";
$show_children = true;
} else {
echo "<a href='stats-campaign-optimise.php?clientid=" . $clientid . "&campaignid=" . $campaignid . "&expand=" . $data_arr['name'] . "'><img src='images/" . $phpAds_TextDirection . "/triangle-l.gif' align='absmiddle' border='0'></a>";
}
}
if ($level == 0) {
echo " <b>" . $data_arr['name'] . "</b></td>\n";
} else {
echo " " . $data_arr['name'] . "</td>\n";
}
echo "\t\t\t\t\t<td align='" . $phpAds_TextAlignRight . "'>" . phpAds_formatNumber($data_arr['views']) . "</td>\n";
echo "\t\t\t\t\t<td align='center'>(" . phpAds_formatPercentage(phpAds_buildRatio($data_arr['views'], $total_arr['views']), 0) . ")</td>\n";
echo "\t\t\t\t\t<td align='" . $phpAds_TextAlignRight . "'>" . phpAds_formatNumber($data_arr['clicks']) . "</td>\n";
echo "\t\t\t\t\t<td align='center'>(" . phpAds_formatPercentage(phpAds_buildRatio($data_arr['clicks'], $total_arr['clicks']), 0) . ")</td>\n";
echo "\t\t\t\t\t<td align='" . $phpAds_TextAlignRight . "'>" . phpAds_formatPercentage($data_arr['ctr']) . "</td>\n";
echo "\t\t\t\t\t<td align='center'>(" . phpAds_formatPercentage(phpAds_buildRatio($data_arr['ctr'], $total_arr['ctr']), 0) . ")</td>\n";
echo "\t\t\t\t\t<td align='" . $phpAds_TextAlignRight . "'>" . phpAds_formatNumber($data_arr['conversions']) . "</td>\n";
echo "\t\t\t\t\t<td align='center'>(" . phpAds_formatPercentage(phpAds_buildRatio($data_arr['conversions'], $total_arr['conversions']), 0) . ")</td>\n";
echo "\t\t\t\t\t<td align='" . $phpAds_TextAlignRight . "'>" . phpAds_formatPercentage($data_arr['cnvr']) . " </td>\n";
echo "\t\t\t\t\t<td align='center'>(" . phpAds_formatPercentage(phpAds_buildRatio($data_arr['cnvr'], $total_arr['cnvr']), 0) . ")</td>\n";
echo "\t\t\t\t</tr>\n";
if ($show_children) {
for ($i = 0; $i < sizeof($data_arr['children']); $i++) {
phpAds_displayStatsRow($data_arr['children'][$i], $total_arr, $expand_arr, $omit_arr, $level + 1);
}
}
if ($level == 0) {
$cnt++;
}
}
function phpAds_buildCTR($views, $clicks)
{
return phpAds_formatPercentage(phpAds_buildRatio($clicks, $views));
}