public function createAction()
 {
     $this->logger->entering();
     $this->logger->info('Creating a new messsage row');
     $messages = new Message();
     $message = $messages->fetchNew();
     $this->logger->info('Setting message from post parameters');
     $messageParams = $messages->filterColumns($this->_getParam('message'));
     $message->setFromArray($messageParams);
     $date = new Zend_Date();
     $message->created_on = $date->get(Zend_Date::ISO_8601);
     $this->logger->info('Creating a new conversation if necessary');
     if (empty($message->conversation_id)) {
         $conversations = new Conversation();
         $conversation = $conversations->fetchNew();
         $conversationParams = $conversations->filterColumns($this->_getParam('conversation'));
         $conversation->setfromArray($conversationParams);
         $conversation->save();
         $message->conversation_id = $conversation->id;
     }
     $this->logger->info('Saving the message');
     $message->save();
     $item = $conversation->findParentItem();
     $owner = $item->findParentUser();
     $asker = $conversation->findParentUser();
     $mail = new Zend_Mail();
     $mail->setFrom('*****@*****.**', 'Swaplady');
     $mail->addTo($owner->email, $owner->name);
     $mail->setSubject("[Swaplady] New message about {$item->name}");
     $mail->setBodyText($message->body . "\nYou can add to the conversation at http://swaplady.com/conversations/show/{$conversation->id}");
     $mail->send();
     $mail = new Zend_Mail();
     $mail->setFrom('*****@*****.**', 'Swaplady');
     $mail->addTo($asker->email, $asker->name);
     $mail->setSubject("[Swaplady] New message about {$item->name}");
     $mail->setBodyText($message->body . "\nYou can add to the conversation at http://swaplady.com/conversations/show/{$conversation->id}");
     $mail->send();
     $this->logger->info('Redirecting to show the item of the message');
     $this->_redirect('/conversations/show/' . $message->conversation_id);
 }