function theContent($content)
 {
     $doc = phpQuery::newDocumentHTML($content);
     phpQuery::selectDocument($doc);
     foreach (pq('a') as $link) {
         $linkurl = pq($link)->attr('href');
         $linkHostname = $this->getUrlHostname($linkurl);
         if ($linkHostname != FALSE) {
             if (!in_array($linkHostname, $this->blockedDomains)) {
                 $linkHash = md5($linkurl);
                 $query = "SELECT * FROM {$this->tableBitlyExternal} WHERE id='{$linkHash}'LIMIT 1;";
                 $linkData = $this->db->get_row($query, ARRAY_A);
                 if (empty($linkData)) {
                     $bitly = new Bitly($this->bitlyUsername, $this->bitlyApikey);
                     $shortURL = $bitly->shorten($linkurl);
                     $shortURLData = get_object_vars($bitly->getData());
                     if (!empty($shortURLData)) {
                         $linkData = array('id' => $linkHash, 'url' => $linkurl, 'short_url' => $shortURLData['shortUrl'], 'hash' => $shortURLData['userHash'], 'created' => current_time('mysql'));
                         $this->db->insert($this->tableBitlyExternal, $linkData);
                     }
                 }
                 if (!empty($linkData)) {
                     pq($link)->attr('href', $linkData['short_url']);
                 }
             }
         }
     }
     return $doc->htmlOuter();
 }