private function setModel($row)
{
$model = new Application_Model_Subscribe();
$model->setId($row->id)->setUserId($row->user_id)->setItem($row->item)->setFirstName($row->first_name)->setLastName($row->last_name)->setSex($row->sex)->setEmail($row->email)->setStatus($row->status)->setAddedon($row->addedon)->setUpdatedon($row->updatedon);
return $model;
}