public function getInsertData(Zend_Feed_EntryRss $item)
 {
     if ($item->eventDoors() == '00:00:00') {
         $start_ts = $item->eventDate() . 'T' . $item->eventTime() . '+01:00';
     } else {
         $start_ts = $item->eventDate() . 'T' . $item->eventDoors() . '+01:00';
     }
     $end_ts = $item->eventDate() . 'T24:00:00+01:00';
     /*
                 <title>12.01.2007: Tight Finks &amp; Fuckadies (OX Kultur)</title>
                 <link>http://tickets.petzi.ch/detail_evenement.php?new_lang=en&amp;id_evenement=5131</link>
                 <description />
                 <author>info@oxx.ch</author>
                 <category>Garage, Punk, Rock</category>
                 <pubDate>Wed, 13 Dec 2006 13:00:04 +0100</pubDate>
                 <guid>http://tickets.petzi.ch/detail_evenement.php?new_lang=en&amp;id_evenement=5131</guid>
             <petzi:eventTitle>Tight Finks &amp; Fuckadies</petzi:eventTitle>
             <petzi:eventDate>2007-01-12</petzi:eventDate>
             <petzi:eventType>Garage, Punk, Rock</petzi:eventType>
             <petzi:eventTime>22:00:00</petzi:eventTime>
             <petzi:eventDoors>21:00:00</petzi:eventDoors>
             <petzi:eventPrice>16</petzi:eventPrice>
             <petzi:eventHasAdvanceSale>1</petzi:eventHasAdvanceSale>
             <petzi:clubName>OX Kultur</petzi:clubName>
             <petzi:clubStreet>Ochsengasse</petzi:clubStreet>
             <petzi:clubPostalCode>4800</petzi:clubPostalCode>
             <petzi:clubCity>Zofingen</petzi:clubCity>
             <petzi:clubCanton>AG</petzi:clubCanton>
             <petzi:clubPhone>062 751 93 74</petzi:clubPhone>
             <petzi:clubWebsite>www.oxx.ch/</petzi:clubWebsite>
             <petzi:clubMail>info@oxx.ch</petzi:clubMail>
     */
     $sDesc = '' . htmlspecialchars($item->eventTitle()) . "\n" . 'Genre: ' . htmlspecialchars($item->eventType()) . "\n" . 'Doors: ' . $item->eventDoors() . "\n" . 'Venue: ' . htmlspecialchars($item->clubName()) . ' (' . htmlspecialchars($item->clubWebsite) . ')' . "\n\n" . 'Tickets or more Infos: ' . htmlspecialchars($item->link()) . "\n\n";
     /**
     
     $lDesc = $sDesc
            . $item->clubStreet()."\n\n"
            . $item->clubPostalCode().' '.$item->clubCity()."\n\n";
     
     if ($item->eventHasAdvanceSale() == 1) {
     	$petzilink = 'buy tickets: '.$item->link();
     } else {
     	$petzilink = 'more infos: $item->link()';
     }
     */
     $petzilink .= 'Data source: http://www.petzi.ch ' . "\n";
     $petzilink .= 'commercial use is prohibited - see http://tickets.petzi.ch/rss.php for license';
     $lDesc .= $petzilink;
     $sDesc .= $petzilink;
     $location = $item->clubName() . ', ' . $item->clubCanton() . '-' . $item->clubPostalCode() . ' ' . $item->clubCity() . ', CH';
     return array('start_ts' => $start_ts, 'end_ts' => $end_ts, 'event_name' => htmlspecialchars($item->eventTitle()), 'shortdesc' => $sDesc, 'longdesc' => $lDesc, 'location' => $location, 'link' => $item->link());
 }