public function __invoke()
{
$today = $this->getDateInThePast(0);
$oneWeekAgo = $this->getDateInThePast(7);
$twoWeeksAgo = $this->getDateInThePast(14);
$threeWeeksAgo = $this->getDateInThePast(21);
$service = $this->adwords->getService('AdGroupService');
$selector = new \Selector();
$selector->predicates = [new \Predicate('Status', 'EQUALS', 'ENABLED'), new \Predicate('CampaignStatus', 'EQUALS', 'ENABLED')];
$selector->orderBy = new \OrderBy('ctr', 'ASCENDING');
$selector->paging = new \Paging(0, \AdWordsConstants::RECOMMENDED_PAGE_SIZE);
do {
$page = $service->get($selector);
if (is_array($page->entries)) {
foreach ($page->entries as $adGroup) {
// Let's look at the trend of the ad group's CTR.
$statsThreeWeeksAgo = $this->getStatsFor($adGroup, $threeWeeksAgo, $twoWeeksAgo);
$statsTwoWeeksAgo = $this->getStatsFor($adGroup, $twoWeeksAgo, $oneWeekAgo);
$statsLastWeek = $this->getStatsFor($adGroup, $oneWeekAgo, $today);
// Week over week, the ad group is declining - record that!
if ($statsLastWeek->getCtr() < $statsTwoWeeksAgo->getCtr() && $statsTwoWeeksAgo->getCtr() < $statsThreeWeeksAgo->getCtr()) {
reportRows . push([adGroup . getCampaign() . getName(), adGroup . getName(), statsLastWeek . getCtr() * 100, statsLastWeek . getCost(), statsTwoWeeksAgo . getCtr() * 100, statsTwoWeeksAgo . getCost(), statsThreeWeeksAgo . getCtr() * 100, statsThreeWeeksAgo . getCost()]);
}
}
}
$selector->paging->startIndex += $selector->paging->numberResults;
} while (!is_null($page->entries));
}
/**
* Make sure that we have a label
*/
protected function createLabel()
{
$labelService = $this->adwords->getService('LabelService');
$selector = new \Selector();
$selector->fields = ['LabelId'];
$selector->predicates = [new \Predicate('LabelName', 'EQUALS', $this->labelName)];
$page = $labelService->get($selector);
if (count($page->entries) === 0) {
$this->logger->info('creating label "' . $this->labelName . '"');
$label = new \TextLabel(null, $this->labelName, 'ENABLED');
$operation = new \LabelOperation();
$operation->operand = $label;
$operation->operator = 'ADD';
$result = $labelService->mutate([$operation]);
// get label
// store in $this->label
} else {
$this->label = $page->entries[0];
}
}
protected function getAds($offset = 0, $limit = \AdWordsConstants::RECOMMENDED_PAGE_SIZE)
{
$criterionService = $this->adwords->getService('AdGroupAdService');
$selector = new \Selector();
$selector->fields = ['Id', 'CreativeFinalMobileUrls', 'CreativeFinalUrls', 'DisplayUrl', 'Url', 'Status', 'Labels', 'AdGroupId'];
$selector->predicates = [new \Predicate('Status', 'EQUALS', 'ENABLED'), new \Predicate('Url', 'STARTS_WITH_IGNORE_CASE', 'http')];
$selector->ordering = new \OrderBy('Url', 'ASCENDING');
$selector->paging = new \Paging($offset, $limit);
$page = $criterionService->get($selector);
if (is_null($page->entries)) {
return null;
} else {
return $page->entries;
}
}
