/**
* A method to activate/deactivate campaigns, based on the date and/or the inventory
* requirements (impressions, clicks and/or conversions). Also sends email reports
* for any campaigns that are activated/deactivated, as well as sending email reports
* for any campaigns that are likely to expire in the near future.
*
* @param Date $oDate The current date/time.
* @return string Report on the campaigns activated/deactivated.
*/
function manageCampaigns($oDate)
{
$aConf = $GLOBALS['_MAX']['CONF'];
$oServiceLocator =& OA_ServiceLocator::instance();
$oEmail =& $oServiceLocator->get('OA_Email');
if ($oEmail === false) {
$oEmail = new OA_Email();
$oServiceLocator->register('OA_Email', $oEmail);
}
$report = "\n";
// Select all campaigns in the system, where:
// The campaign is ACTIVE and:
// - The end date stored for the campaign is not null; or
// - The campaign has a lifetime impression, click or conversion
// target set.
//
// That is:
// - It is possible for the active campaign to be automatically
// stopped, as it has a valid end date. (No limitations are
// applied to those campaigns tested, as the ME may not have
// run for a while, and if so, even campaigns with an end date
// of many, many weeks ago should be tested to ensure they are
// [belatedly] halted.)
// - It is possible for the active campaign to be automatically
// stopped, as it has at leaast one lifetime target that could
// have been reached.
//
// The campaign is INACTIVE and:
// - The start date stored for the campaign is not null; and
// - The weight is greater than zero; and
// - The end date stored for the campaign is either null, or is
// greater than "today" less one day.
//
// That is:
// - It is possible for the inactive campaign to be automatically
// started, as it has a valid start date. (No limitations are
// applied to those campaigns tested, as the ME may not have run
// for a while, and if so, even campaigns with an activation date
// of many, many weeks ago should be tested to ensure they are
// [belatedy] enabled.)
// - The campaign is not in a permanently inactive state, as a
// result of the weight being less then one, which means that
// it cannot be activated.
// - The test to start the campaign is unlikely to fail on account
// of the end date. (Inactive campaigns with start dates may have
// passed the start date, but they may also have passed the end
// date - unfortunately, because the dates are not stored in UTC,
// it's not possible to know exactly which campaigns have passed
// the end date or not, until the values are converted to UTC based
// on the Advertiser Account timezone preference - so it's necessary
// to get some campaigns that might be passed the end date, and do
// the converstion to UTC and test to check.)
$prefix = $this->getTablePrefix();
$oYesterdayDate = new Date();
$oYesterdayDate->copy($oDate);
$oYesterdayDate->subtractSeconds(SECONDS_PER_DAY);
$query = "\n SELECT\n cl.clientid AS advertiser_id,\n cl.account_id AS advertiser_account_id,\n cl.agencyid AS agency_id,\n cl.contact AS contact,\n cl.email AS email,\n cl.reportdeactivate AS send_activate_deactivate_email,\n ca.campaignid AS campaign_id,\n ca.campaignname AS campaign_name,\n ca.views AS targetimpressions,\n ca.clicks AS targetclicks,\n ca.conversions AS targetconversions,\n ca.status AS status,\n ca.activate AS start,\n ca.expire AS end\n FROM\n {$prefix}campaigns AS ca,\n {$prefix}clients AS cl\n WHERE\n ca.clientid = cl.clientid\n AND\n ca.status = " . $this->oDbh->quote(OA_ENTITY_STATUS_RUNNING, 'integer') . "\n AND\n (\n ca.expire " . OA_Dal::notEqualNoDateString() . "\n OR\n (\n ca.views > 0\n OR\n ca.clicks > 0\n OR\n ca.conversions > 0\n )\n )\n UNION ALL\n SELECT\n cl.clientid AS advertiser_id,\n cl.account_id AS advertiser_account_id,\n cl.agencyid AS agency_id,\n cl.contact AS contact,\n cl.email AS email,\n cl.reportdeactivate AS send_activate_deactivate_email,\n ca.campaignid AS campaign_id,\n ca.campaignname AS campaign_name,\n ca.views AS targetimpressions,\n ca.clicks AS targetclicks,\n ca.conversions AS targetconversions,\n ca.status AS status,\n ca.activate AS start,\n ca.expire AS end\n FROM\n {$prefix}campaigns AS ca,\n {$prefix}clients AS cl\n WHERE\n ca.clientid = cl.clientid\n AND\n ca.status != " . $this->oDbh->quote(OA_ENTITY_STATUS_RUNNING, 'integer') . "\n AND\n ca.activate " . OA_Dal::notEqualNoDateString() . "\n AND\n (\n ca.weight > 0\n OR\n ca.priority > 0\n )\n AND\n (\n ca.expire >= " . $this->oDbh->quote($oYesterdayDate->format('%Y-%m-%d'), 'timestamp') . "\n OR\n ca.expire " . OA_Dal::equalNoDateString() . "\n )\n ORDER BY\n advertiser_id";
$rsResult = $this->oDbh->query($query);
if (PEAR::isError($rsResult)) {
return MAX::raiseError($rsResult, MAX_ERROR_DBFAILURE, PEAR_ERROR_DIE);
}
OA::debug('- Found ' . $rsResult->numRows() . ' campaigns to test for activation/deactivation', PEAR_LOG_DEBUG);
while ($aCampaign = $rsResult->fetchRow()) {
if ($aCampaign['status'] == OA_ENTITY_STATUS_RUNNING) {
// The campaign is currently running, look at the campaign
$disableReason = 0;
$canExpireSoon = false;
if ($aCampaign['targetimpressions'] > 0 || $aCampaign['targetclicks'] > 0 || $aCampaign['targetconversions'] > 0) {
// The campaign has an impression, click and/or conversion target,
// so get the sum total statistics for the campaign
$query = "\n SELECT\n SUM(dia.impressions) AS impressions,\n SUM(dia.clicks) AS clicks,\n SUM(dia.conversions) AS conversions\n FROM\n " . $this->oDbh->quoteIdentifier($aConf['table']['prefix'] . $aConf['table']['data_intermediate_ad'], true) . " AS dia,\n " . $this->oDbh->quoteIdentifier($aConf['table']['prefix'] . $aConf['table']['banners'], true) . " AS b\n WHERE\n dia.ad_id = b.bannerid\n AND b.campaignid = {$aCampaign['campaign_id']}";
$rsResultInner = $this->oDbh->query($query);
$valuesRow = $rsResultInner->fetchRow();
if (!is_null($valuesRow['impressions']) || !is_null($valuesRow['clicks']) || !is_null($valuesRow['conversions'])) {
// There were impressions, clicks and/or conversions for this
// campaign, so find out if campaign targets have been passed
if (is_null($valuesRow['impressions'])) {
// No impressions
$valuesRow['impressions'] = 0;
}
if (is_null($valuesRow['clicks'])) {
// No clicks
$valuesRow['clicks'] = 0;
}
if (is_null($valuesRow['conversions'])) {
// No conversions
$valuesRow['conversions'] = 0;
}
if ($aCampaign['targetimpressions'] > 0) {
if ($aCampaign['targetimpressions'] <= $valuesRow['impressions']) {
// The campaign has an impressions target, and this has been
// passed, so update and disable the campaign
$disableReason |= OX_CAMPAIGN_DISABLED_IMPRESSIONS;
}
}
if ($aCampaign['targetclicks'] > 0) {
if ($aCampaign['targetclicks'] <= $valuesRow['clicks']) {
// The campaign has a click target, and this has been
// passed, so update and disable the campaign
$disableReason |= OX_CAMPAIGN_DISABLED_CLICKS;
}
}
if ($aCampaign['targetconversions'] > 0) {
if ($aCampaign['targetconversions'] <= $valuesRow['conversions']) {
// The campaign has a target limitation, and this has been
// passed, so update and disable the campaign
$disableReason |= OX_CAMPAIGN_DISABLED_CONVERSIONS;
}
}
if ($disableReason) {
// One of the campaign targets was exceeded, so disable
$message = '- Exceeded a campaign quota: Deactivating campaign ID ' . "{$aCampaign['campaign_id']}: {$aCampaign['campaign_name']}";
OA::debug($message, PEAR_LOG_INFO);
$report .= $message . "\n";
$doCampaigns = OA_Dal::factoryDO('campaigns');
$doCampaigns->campaignid = $aCampaign['campaign_id'];
$doCampaigns->find();
$doCampaigns->fetch();
$doCampaigns->status = OA_ENTITY_STATUS_EXPIRED;
$result = $doCampaigns->update();
if ($result == false) {
return MAX::raiseError($rows, MAX_ERROR_DBFAILURE, PEAR_ERROR_DIE);
}
phpAds_userlogSetUser(phpAds_userMaintenance);
phpAds_userlogAdd(phpAds_actionDeactiveCampaign, $aCampaign['campaign_id']);
} else {
// The campaign didn't have a diable reason,
// it *might* possibly be diabled "soon"...
$canExpireSoon = true;
}
}
}
// Does the campaign need to be disabled due to the date?
if ($aCampaign['end'] != OA_Dal::noDateValue()) {
// The campaign has a valid end date, stored in the timezone of the advertiser;
// create an end date in the advertiser's timezone, set the time, and then
// convert to UTC so that it can be compared with the MSE run time, which is
// in UTC
$aAdvertiserPrefs = OA_Preferences::loadAccountPreferences($aCampaign['advertiser_account_id'], true);
$oTimezone = new Date_Timezone($aAdvertiserPrefs['timezone']);
$oEndDate = new Date();
$oEndDate->convertTZ($oTimezone);
$oEndDate->setDate($aCampaign['end'] . ' 23:59:59');
// Campaigns end at the end of the day
$oEndDate->toUTC();
if ($oDate->after($oEndDate)) {
// The end date has been passed; disable the campaign
$disableReason |= OX_CAMPAIGN_DISABLED_DATE;
$message = "- Passed campaign end time of '{$aCampaign['end']} 23:59:59 {$aAdvertiserPrefs['timezone']} (" . $oEndDate->format('%Y-%m-%d %H:%M:%S') . ' ' . $oEndDate->tz->getShortName() . ")': Deactivating campaign ID {$aCampaign['campaign_id']}: {$aCampaign['campaign_name']}";
OA::debug($message, PEAR_LOG_INFO);
$report .= $message . "\n";
$doCampaigns = OA_Dal::factoryDO('campaigns');
$doCampaigns->campaignid = $aCampaign['campaign_id'];
$doCampaigns->find();
$doCampaigns->fetch();
$doCampaigns->status = OA_ENTITY_STATUS_EXPIRED;
$result = $doCampaigns->update();
if ($result == false) {
return MAX::raiseError($rows, MAX_ERROR_DBFAILURE, PEAR_ERROR_DIE);
}
phpAds_userlogSetUser(phpAds_userMaintenance);
phpAds_userlogAdd(phpAds_actionDeactiveCampaign, $aCampaign['campaign_id']);
} else {
// The campaign wasn't disabled based on the end
// date, to it *might* possibly be disabled "soon"...
$canExpireSoon = true;
}
}
if ($disableReason) {
// The campaign was disabled, so send the appropriate
// message to the campaign's contact
$query = "\n SELECT\n bannerid AS advertisement_id,\n description AS description,\n alt AS alt,\n url AS url\n FROM\n " . $this->oDbh->quoteIdentifier($aConf['table']['prefix'] . $aConf['table']['banners'], true) . "\n WHERE\n campaignid = {$aCampaign['campaign_id']}";
OA::debug("- Getting the advertisements for campaign ID {$aCampaign['campaign_id']}", PEAR_LOG_DEBUG);
$rsResultAdvertisement = $this->oDbh->query($query);
if (PEAR::isError($rsResultAdvertisement)) {
return MAX::raiseError($rsResultAdvertisement, MAX_ERROR_DBFAILURE, PEAR_ERROR_DIE);
}
while ($advertisementRow = $rsResultAdvertisement->fetchRow()) {
$advertisements[$advertisementRow['advertisement_id']] = array($advertisementRow['description'], $advertisementRow['alt'], $advertisementRow['url']);
}
if ($aCampaign['send_activate_deactivate_email'] == 't') {
$oEmail->sendCampaignActivatedDeactivatedEmail($aCampaign['campaign_id'], $disableReason);
}
} else {
if ($canExpireSoon) {
// The campaign has NOT been deactivated - test to see if it will
// be deactivated "soon", and send email(s) warning of this as required
$oEmail->sendCampaignImpendingExpiryEmail($oDate, $aCampaign['campaign_id']);
}
}
} else {
// The campaign is not active - does it need to be enabled,
// based on the campaign starting date?
if ($aCampaign['start'] != OA_Dal::noDateValue()) {
// The campaign has a valid start date, stored in the timezone of the advertiser;
// create an end date in the advertiser's timezone, set the time, and then
// convert to UTC so that it can be compared with the MSE run time, which is
// in UTC
$aAdvertiserPrefs = OA_Preferences::loadAccountPreferences($aCampaign['advertiser_account_id'], true);
$oTimezone = new Date_Timezone($aAdvertiserPrefs['timezone']);
$oStartDate = new Date();
$oStartDate->convertTZ($oTimezone);
$oStartDate->setDate($aCampaign['start'] . ' 00:00:00');
// Campaigns start at the start of the day
$oStartDate->toUTC();
if ($aCampaign['end'] != OA_Dal::noDateValue()) {
// The campaign has a valid end date, stored in the timezone of the advertiser;
// create an end date in the advertiser's timezone, set the time, and then
// convert to UTC so that it can be compared with the MSE run time, which is
// in UTC
$oEndDate = new Date();
$oEndDate->convertTZ($oTimezone);
$oEndDate->setDate($aCampaign['end'] . ' 23:59:59');
// Campaign end at the end of the day
$oEndDate->toUTC();
} else {
$oEndDate = null;
}
if ($oDate->after($oStartDate)) {
// The start date has been passed; find out if there are any impression, click
// or conversion targets for the campaign (i.e. if the target values are > 0)
$remainingImpressions = 0;
$remainingClicks = 0;
$remainingConversions = 0;
if ($aCampaign['targetimpressions'] > 0 || $aCampaign['targetclicks'] > 0 || $aCampaign['targetconversions'] > 0) {
// The campaign has an impression, click and/or conversion target,
// so get the sum total statistics for the campaign so far
$query = "\n SELECT\n SUM(dia.impressions) AS impressions,\n SUM(dia.clicks) AS clicks,\n SUM(dia.conversions) AS conversions\n FROM\n " . $this->oDbh->quoteIdentifier($aConf['table']['prefix'] . $aConf['table']['data_intermediate_ad'], true) . " AS dia,\n " . $this->oDbh->quoteIdentifier($aConf['table']['prefix'] . $aConf['table']['banners'], true) . " AS b\n WHERE\n dia.ad_id = b.bannerid\n AND b.campaignid = {$aCampaign['campaign_id']}";
$rsResultInner = $this->oDbh->query($query);
$valuesRow = $rsResultInner->fetchRow();
// Set the remaining impressions, clicks and conversions for the campaign
$remainingImpressions = $aCampaign['targetimpressions'] - $valuesRow['impressions'];
$remainingClicks = $aCampaign['targetclicks'] - $valuesRow['clicks'];
$remainingConversions = $aCampaign['targetconversions'] - $valuesRow['conversions'];
}
// In order for the campaign to be activated, need to test:
// 1) That there is no impression target (<= 0), or, if there is an impression target (> 0),
// then there must be remaining impressions to deliver (> 0); and
// 2) That there is no click target (<= 0), or, if there is a click target (> 0),
// then there must be remaining clicks to deliver (> 0); and
// 3) That there is no conversion target (<= 0), or, if there is a conversion target (> 0),
// then there must be remaining conversions to deliver (> 0); and
// 4) Either there is no end date, or the end date has not been passed
if (($aCampaign['targetimpressions'] <= 0 || $aCampaign['targetimpressions'] > 0 && $remainingImpressions > 0) && ($aCampaign['targetclicks'] <= 0 || $aCampaign['targetclicks'] > 0 && $remainingClicks > 0) && ($aCampaign['targetconversions'] <= 0 || $aCampaign['targetconversions'] > 0 && $remainingConversions > 0) && (is_null($oEndDate) || $oEndDate->format('%Y-%m-%d') != OA_Dal::noDateValue() && Date::compare($oDate, $oEndDate) < 0)) {
$message = "- Passed campaign start time of '{$aCampaign['start']} 00:00:00 {$aAdvertiserPrefs['timezone']} (" . $oStartDate->format('%Y-%m-%d %H:%M:%S') . ' ' . $oStartDate->tz->getShortName() . ")': Activating campaign ID {$aCampaign['campaign_id']}: {$aCampaign['campaign_name']}";
OA::debug($message, PEAR_LOG_INFO);
$report .= $message . "\n";
$doCampaigns = OA_Dal::factoryDO('campaigns');
$doCampaigns->campaignid = $aCampaign['campaign_id'];
$doCampaigns->find();
$doCampaigns->fetch();
$doCampaigns->status = OA_ENTITY_STATUS_RUNNING;
$result = $doCampaigns->update();
if ($result == false) {
return MAX::raiseError($rows, MAX_ERROR_DBFAILURE, PEAR_ERROR_DIE);
}
phpAds_userlogSetUser(phpAds_userMaintenance);
phpAds_userlogAdd(phpAds_actionActiveCampaign, $aCampaign['campaign_id']);
// Get the advertisements associated with the campaign
$query = "\n SELECT\n bannerid AS advertisement_id,\n description AS description,\n alt AS alt,\n url AS url\n FROM\n " . $this->oDbh->quoteIdentifier($aConf['table']['prefix'] . $aConf['table']['banners'], true) . "\n WHERE\n campaignid = {$aCampaign['campaign_id']}";
OA::debug("- Getting the advertisements for campaign ID {$aCampaign['campaign_id']}", PEAR_LOG_DEBUG);
$rsResultAdvertisement = $this->oDbh->query($query);
if (PEAR::isError($rsResultAdvertisement)) {
return MAX::raiseError($rsResultAdvertisement, MAX_ERROR_DBFAILURE, PEAR_ERROR_DIE);
}
while ($advertisementRow = $rsResultAdvertisement->fetchRow()) {
$advertisements[$advertisementRow['advertisement_id']] = array($advertisementRow['description'], $advertisementRow['alt'], $advertisementRow['url']);
}
if ($aCampaign['send_activate_deactivate_email'] == 't') {
$oEmail->sendCampaignActivatedDeactivatedEmail($aCampaign['campaign_id']);
}
}
}
}
}
}
}
/**
* A method that uses the getAllCampaigns() method to obtain all campaigns
* that meet the requirements of this class. That is:
*
* - The campaign has an expiration date (that is not already passed); and
* - As a result of the above, the campaign must have an activation date that has
* passed, or has the default fake activation date; and
* - The campaign is active, and has a priority of at least 1; and
* - The campaign has inventory requirements for the duration of its activation.
*
* @access private
* @return array An array of {@link OX_Maintenance_Priority_Campaign} objects.
*/
function _getValidCampaigns()
{
$conf = $GLOBALS['_MAX']['CONF'];
// Get current date
$oDate = $this->_getDate();
$dateYMD = $oDate->format('%Y-%m-%d');
$oDbh = OA_DB::singleton();
$table = $oDbh->quoteIdentifier($conf['table']['prefix'] . $conf['table']['campaigns'], true);
$aWheres = array(array("({$table}.activate " . OA_Dal::equalNoDateString() . " OR {$table}.activate <= '{$dateYMD}')", 'AND'), array("{$table}.expire >= '{$dateYMD}'", 'AND'), array("{$table}.priority >= 1", 'AND'), array("{$table}.status = " . OA_ENTITY_STATUS_RUNNING, 'AND'), array("({$table}.views > 0 OR {$table}.clicks > 0 OR {$table}.conversions > 0)", 'AND'));
return $this->_getAllCampaigns($aWheres);
}
