public static function getPlaceholders(Kwc_Mail_Recipient_Interface $recipient, $language)
 {
     $ret = array();
     $trl = Kwf_Trl::getInstance();
     $ret['firstname'] = $recipient->getMailFirstname();
     $ret['lastname'] = $recipient->getMailLastname();
     if ($recipient instanceof Kwc_Mail_Recipient_TitleInterface) {
         $replace = array($recipient->getMailTitle(), $recipient->getMailLastname());
         $politeM = $trl->trlKwf('Dear Mr. {0} {1}', $replace, $language);
         $politeF = $trl->trlKwf('Dear Mrs. {0} {1}', $replace, $language);
         if ($recipient->getMailGender() == 'male' && $recipient->getMailLastname()) {
             $t = $trl->trlKwf('Dear Mr. {0} {1}', $replace, $language);
         } else {
             if ($recipient->getMailGender() == 'female' && $recipient->getMailLastname()) {
                 $t = $trl->trlKwf('Dear Mrs. {0} {1}', $replace, $language);
             } else {
                 $t = $trl->trlKwf('Dear Mrs./Mr. {0} {1}', $replace, $language);
             }
         }
         $ret['salutation_polite'] = trim(str_replace('  ', ' ', $t));
         if ($recipient->getMailGender() == 'male') {
             $t = $trl->trlKwf('Mr. {0}', $recipient->getMailTitle(), $language);
         } else {
             if ($recipient->getMailGender() == 'female') {
                 $t = $trl->trlKwf('Mrs. {0}', $recipient->getMailTitle(), $language);
             } else {
                 $t = $recipient->getMailTitle();
             }
         }
         $ret['salutation_title'] = trim(str_replace('  ', ' ', $t));
         $ret['title'] = $recipient->getMailTitle();
     }
     if ($recipient instanceof Kwc_Mail_Recipient_GenderInterface) {
         $replace = array($recipient->getMailLastname());
         if ($recipient->getMailGender() == 'male') {
             $ret['salutation_polite_notitle'] = $trl->trlKwf('Dear Mr. {0}', $replace, $language);
             $ret['salutation_hello'] = $trl->trlKwf('Hello Mr. {0}', $replace, $language);
             $ret['salutation'] = $trl->trlKwf('Mr.', array(), $language);
             $ret['salutation_firstname'] = $trl->trlcKwf('salutation firstname male', 'Dear {0}', array($recipient->getMailFirstname()), $language);
         } else {
             if ($recipient->getMailGender() == 'female') {
                 $ret['salutation_polite_notitle'] = $trl->trlKwf('Dear Mrs. {0}', $replace, $language);
                 $ret['salutation_hello'] = $trl->trlKwf('Hello Mrs. {0}', $replace, $language);
                 $ret['salutation'] = $trl->trlKwf('Mrs.', array(), $language);
                 $ret['salutation_firstname'] = $trl->trlcKwf('salutation firstname female', 'Dear {0}', array($recipient->getMailFirstname()), $language);
             } else {
                 $replace = array($recipient->getMailFirstname(), $recipient->getMailLastname());
                 if ($recipient->getMailFirstname() && $recipient->getMailLastname()) {
                     $ret['salutation_polite_notitle'] = trim($trl->trlKwf('Dear {0} {1}', $replace, $language));
                 } else {
                     $ret['salutation_polite_notitle'] = $trl->trlKwf('Dear Sir or Madam', array(), $language);
                 }
                 $ret['salutation_hello'] = trim($trl->trlKwf('Hello {0} {1}', $replace, $language));
                 $ret['salutation_firstname'] = $trl->trlcKwf('salutation firstname unknown gender', 'Dear {0}', array($recipient->getMailFirstname()), $language);
             }
         }
     }
     return $ret;
 }