function ecwid_seo_title($content)
{
    $ecwid_noscript_seo_catalog = get_option('ecwid_noscript_seo_catalog');
    global $wp_query;
    $ecwid_product_id = intval($wp_query->query_vars['ecwid_product_id']);
    $ecwid_category_id = intval($wp_query->query_vars['ecwid_category_id']);
    if (!empty($ecwid_product_id) && !empty($ecwid_noscript_seo_catalog)) {
        $ecwid_seo_product_title = '';
        static $ecwid_cat_prod_data;
        $ecwid_cat_prod_data = ecwid_get_mixed_data();
        $ecwid_seo_product_title = $ecwid_cat_prod_data['p']['name'];
        //$ecwid_product['name'];
        return $ecwid_seo_product_title . " | ";
    } elseif (!empty($ecwid_category_id) && !empty($ecwid_noscript_seo_catalog)) {
        $ecwid_seo_category_title = '';
        static $ecwid_cat_prod_data;
        $ecwid_category_data = ecwid_get_mixed_data(true);
        print_r($ecwid_category_data);
        $ecwid_seo_category_title = $ecwid_cat_prod_data['c']['category'];
        //$ecwid_product['name'];
        return $ecwid_seo_category_title . " | ";
    } else {
        return $content;
    }
}
function ecwid_get_smth_name_by_id($id, $smth_code)
{
    static $ecwid_cat_prod_data;
    if (empty($ecwid_cat_prod_data)) {
        $ecwid_cat_prod_data = ecwid_get_mixed_data();
    }
    if (isset($ecwid_cat_prod_data[$smth_code]['name'])) {
        return $ecwid_cat_prod_data[$smth_code]['name'];
    }
    foreach ($ecwid_cat_prod_data[$smth_code] as $val) {
        if ($val['id'] == $id) {
            return $val['name'];
        }
    }
}