/**
  * @link http://code.google.com/p/gaforflash/source/browse/trunk/src/com/google/analytics/ecommerce/Item.as#61
  * 
  * @return \UnitedPrototype\GoogleAnalytics\Internals\ParameterHolder
  */
 protected function buildParameters()
 {
     $p = parent::buildParameters();
     $p->utmtid = $this->item->getOrderId();
     $p->utmipc = $this->item->getSku();
     $p->utmipn = $this->item->getName();
     $p->utmiva = $this->item->getVariation();
     $p->utmipr = $this->item->getPrice();
     $p->utmiqt = $this->item->getQuantity();
     return $p;
 }